An anchor asset is a piece of content built to hand the viewer a real, quick win, usually within 24 hours. The video is just the delivery mechanism for the win. When you solve a problem that fast, a follower stops being a spectator and becomes a believer who trusts you enough to buy.
They do not guess. They run a research loop: study the accounts in their niche, find the videos that far outperformed the account's own average, work out why those worked, and turn that into next week's content. Ideas become a process, not a moment of inspiration.
Yes, but study the outliers, not the averages, and steal the pattern, not the video. Find the Reels that beat an account's own baseline by a wide margin, work out why, and adapt the structure to your niche and voice. Copying whole videos is what fails; learning patterns is what works.