You scale by buying leverage, not headcount: a repeatable format library, batched filming, and freelancers or a studio for the work that eats your week. Full-time hiring is the slowest and most expensive way to grow.
Outsource editing first. It is the biggest time sink that needs you the least. Then hand off research and repurposing. Keep being on camera, your ideas, and your buyer conversations, because those are the parts only you can do.
Yes. You run a personal brand like a company by systemizing the production and keeping the creative direction, not by building a full in-house team. The trap is confusing 'run it professionally' with 'hire everyone,' which turns you into a manager instead of a creator.